Foxrabbit rebranding
Foxrabbit Designers is a Warsaw-based DTP and graphic design studio that I was part of for over 5 years. After many years of working together, my partners and I decided to change the company logo and produce some well-branded stationery. We decided to keep Futura as our font on account of the transparent look of its letters. Our goal was to have a clean typographic sign with only 'Foxrabbit' in our logo. After putting it in a square frame, I decided to add the Adobe InDesign red plus symbol that indicates overset text. Our overset text was 'designers'. I also thought that the red cross would be a good reference to Swiss typography.
We needed business cards and folders that properly demonstrated our skills and made the right impression on our clients. We decided to continue creating a look that represents how graphic designers/DTP operators see the text most of the time while working and reveals some secrets of the trade. I added a legend to decipher the red characters. In addition, we created a pattern based on them to use on folders and business card boxes.
Folders and business cards were produced using a screen printing technique with a dedicated Pantone color. Business cards were stacked in a press and their edges were hand-painted using an airbrush with the same Pantone. After looking at them, a friend of mine said "It is awesome to have 'FF Good' font on a business card, but having 'end of story' on it is even better".